Insider 5-9-2012

Once we decide to make a new video and what message that video is meant to communicate, it’s my job to create a plan, gather the necessary materials, and then assemble them into a finished production.

Once the video’s content and general style have been decided, one of the first things I do is quickly sketch out some storyboards, which are representations of what will be seen onscreen. My storyboards don’t need to be as well illustrated or as complex as a Hollywood blockbuster. They’re just a roadmap or blueprint that allows me to get a feel for the flow of the visuals and communicate my ideas to coworkers. They are also invaluable when designing motion graphics and complicated animations. I don’t always stick to the details in my initial drawings, but they let me explore ideas and solve problems without spending a lot of time producing assets that will ultimately go unused.

For example, here is a page of storyboards from the recent Colossal Clash Weigh-In preview video we created for No Quarter Magazine #42. I used it primarily to lay out screen elements and determine the motion of the background logos entering and exiting the frame.

As you can see here and in the final video, we eventually decided to move Aeryn to the left hand side to make the text in the No Quarter banner more visible, and we abandoned an early “picture frame” idea for the background graphics behind him.

Once the storyboards and other preproduction materials are ready to go, it’s time to turn on a camera and start shooting! Check out the video below to see how it all came together. I'm really happy with how it turned out. I hope you guys enjoy it, too!